HEETS™ tobacco sticks are designed for use with the IQOS system and are made with specially selected tobaccos. IQOS uses revolutionary technology that heats tobacco without burning it, giving you the true taste of tobacco with no smoke, no ash and less smell. This is ideal for health-conscious smokers who don’t wish to vape who would still like the closest alternative experience to smoking on the market. IQOS is not risk free. The best way to reduce tobacco related health risks is to quit tobacco use altogether.